Meyer classifies retail based on five criteria, namely the type of property, goods or services sold, the retail trade not store pricing strategies and location. Each type of retail will be discussed briefly in the following sections.
Retail service and retail products
1. Service detail
There are three types of services in retail, who is hired goods, services, goods and property belonging to non-service.
Praise Service Merchandise
As such, clients hire and use of certain products. To rent a car for example, carpet cleaner, videos, laser discs, and apartments. In this case a physical product at a rental cost for a specific period of time. Consumers can use the product but ownership remains the retailer.
Service Hand Goods
Belonging to freight services, products belonging to the repair of consumers, improve or develop work performance, or maintained / cared. Owned freight services also include changes in the types of products that have been held by the client. Examples are: service repairs (watches, cars, motorcycles, computers, etc.), washing, dry cleaning grass golf maintenance, park maintenance, and others.
Non-Property Service
Characteristic of this type is the personal service that is intangible (not in the form of physical products) offered to consumers. Example babysitter, chauffeur, tutor, tour guide, hairdressers, beauticians, etc..
2. Product Retailing
Retail product consists of several types, among them are:
Department Stores
United States Department of Commerce defines a department store as a retail business that employs at least 25 people and had sales of clothing and household items by 20 percent or more of its total sales. A department store had to sell some items in its range of products, including furniture, furniture furnishings, equipment and appliances and clothing. Department stores are usually composed of several divisions and departments. Each division is a combination of several departments that sell goods online related or unrelated.
Specialty Store
Features specialty stores focus on the types of goods are limited Dagang / bit. Example Computer Land (small computers), Toys “R” Us (toys), Singer Sewing Centers (sewing machine), the limited duration (women’s clothing), Benetton (clothing teens), and Athlete Foot (shoe Sports) Specialty stores are usually located in malls.
Catalog Showroom
Catalog Showroom offers low prices, national brands, and a small shopping area adjacent to the display (display) of retail. Usually the buyer to examine the catalogs are widely distributed before visiting the store buyer should fill the void order, which will be processed before the purchased item submitted; him in a central location. By limiting pajangannya, showroom catalog may reduce the risk of theft or loss.
Food and Drug Retailer
There are three main types of retail food and drug, supermarket (supermarkets) and Superdrug stores, convenience stores and combination. Superdrug stores and supermarkets are large stores that sell food or medicines in large quantities at low prices. Customers choose the goods neatly arranged on shelves, and some can be placed on a wheelbarrow or basket, then take and pay to the fund. Troubleshooter is a mini-supermarket selling daily needs and is located in the vicinity of settlements, and are usually open 24-hours convenience store examples include Circle K, Freshmart and Indomart. General Stores, larger than traditional supermarkets and Superdrug stores, but similar in pricing strategies and operating practices. Superstores term used to describe a combination of supermarkets and department stores selling general merchandise (merchandise), whose prices are updated periodically. Broad general store between 35,000 to 60,000 square feet. In Indonesia, this type of store represented by the existence of decision Truly Golden, Mega M, and some stores are equipped with the supermarket Sun as one of the departments in supermarkets.
