Product classification can be done on a variety of perspectives. Based on the less tangible, the product can be classified into two main groups, namely:
1. Stuff
Goods are physical tangible product, so it can be seen, felt / touched, felt, held, stored, transferred, and other physical treatments. Judging by the aspect of sustainability, there are two kinds of products, namely:
a. Goods not of Long Duration – Nondurable Goods
Perishable goods are tangible goods that are normally consumed in one or a few hours of use. In other words, the economic age in normal usage within one year. Examples are soap, beverages and snacks, chalk, sugar and salt. Therefore, this type of goods consumed rapidly in a short period of time and frequency of purchase is often the case, then the best strategy is to make them available in many locations, apply the small increase, and are strongly advertising to encourage people to try and simultaneously to form a preference.
b. Long Lasting Merchandise Goods – Durable Goods
Durable goods are tangible goods that normally survive very long in use (economic era for normal use for one year or more). Examples include TV, fridge, car, computer, and others. In general, these types of goods require personal selling and service more than perishable goods, offering greater benefits and need a guarantee / warranty from the retailer specific.
2. Services
Services are activities, benefits or satisfaction for sale. For a repair, for example, a beauty salon, courses, hotels, schools, and others.
Consumer Goods Classification
Also based on sustainability, the products are also classified by whom and for what the consumers of these products are consumed. Based on these criteria, the product can be differentiated consumer goods (consumer goods) and industrial goods (industrial goods).
Consumer products are consumed by final consumers for their own interests (individuals and households), and not for commercial purposes. Consumer goods generally can be classified into four types, namely consumer goods, commercial goods, specialty goods, and goods Unsought. This classification is based on buying habits of consumers, as evidenced by the following three aspects (effort) of consumers to reach a purchase decision, (b) assigns the attributes that consumers use in a purchase, and (c) the frequency of purchase.
1. Convenience Goods
Consumer products are goods that have generally high frequency of purchase (often purchased), take the time soon, and requires only minimal effort (very small) in comparison and purchase. Examples include cigarettes, soap, toothpaste, batteries, candy, letters and news. Convenience products themselves can be further grouped into three categories, namely, staples, impulse goods and goods emergencies.
a. Staples is consumer goods purchased on a regular basis or periodically, such as soap and toothpaste.
b. Impulse goods are goods that are purchased without prior planning or research effort. Usually, the movement of goods available and on display in many scattered places, so that consumers do not search for him. Example candy, chocolate, magazines. Usually, the pulse produced on the display near the cash or strategic locations in supermarkets.
c. Relief goods are goods purchased if the consumer feels the need is urgent, such as umbrellas and raincoats during the rainy season.
2. Shopping Goods
Purchases of goods are goods that in the process of selection and purchase by consumers in different alternatives that are available. Comparison criteria include price, quality, and model of each item. Examples of household equipment, clothing and furniture.
Purchases of items consisting of two types, namely commercial properties homogeneous and heterogeneous goods trade.
a. Homogeneous shopping goods are goods that the consumer is considered similar in quality but different enough in price. Thus, consumers who try to find the cheapest price by comparing the price in a store with another example, the store is a tape recorder, television and washing machine.
b. Commercial goods are goods that heterogeneous appearance and characteristics (features) are considered more important by consumers as the price aspect. In other words, consumers perceive it differently in terms of quality and attributes. For example, for household goods, furniture and clothing.
3. Especially Goods
Specialist shops are goods which have characteristics and / or identification of a single brand in which a group of consumers willing to make a special effort to buy it.
General types of specialized products branded luxury products and a specific model, such as Lamborghini cars, the clothes designed by famous designers (eg Christian Dior and Versace), Nikon, etc..
4. Unsought Goods
Unsouqht goods are goods that are not known to consumers or is already known, but are not generally thought of buying it. There are two types of unsouqht goods, which goods and property regularly Unsought Unsought now.
a. Unsought regular products are goods that actually exists and is known to consumers, but did not buy it. For example, free life insurance, tombstones, cemetery.
b. Unsought New products are products that customers totally new and totally unknown. This article is the result of innovation and development of new products, so that many consumers do not know.
Each company must understand that the criteria for a product, including the guy who, according to each individual. You might think that television as a good purchase to purchase a TV it will go to several stores before deciding to buy this TV brand. However, for someone can be a good specialty television and he just wanted to give the Sony TV.
Classification of products at a May consumer goods change with the length of an article available on the market. For example, when for the first time, a tape recorder, specialty items from Sony. We have a growing number of other brands, the tape is already a good shopping for various community groups.
