Humans are social beings. Human beings as social beings cannot live alone. Human being needs each others to fulfill their needs. Similarly, to meet their needs for clothing, food, shelter, he must find and communicate with others because they are not able to create and produce their own products and services needed in his life. As humans have limits to many things such as capital, skills, opportunities and so on. For example, a farmer in meeting the needs of daily life does not just harvest. For other goods, they have their limits. For that it has sold part of his harvest to obtain cash for other purposes. A nelayanpun to sell fish to buy sugar, coffee, cooking oil, medicines, clothing, vehicles and others. So they need the market to sell their crops and work and buy other necessities. More formally, the market is an institution or organization that manages the business of goods and services. This means that any relationship between buyers and sellers of a product within a certain period of time has been able to market even if the communication is done via communication devices by telephone, mobile or Internet.

History of market formation through a long evolution, which came from an effort to meet their own needs. This can be done because it needs very little food problem of man alone, which can be met alone. Exchange of goods if there are only limited environment. In the next stage when the demand started to grow, they held an exchange of products wider environment through research of / see the parties need each other. In the next stage where the need is growing, so they need each other these things come together in a shady spot and shade. The place is agreed to meet known market.

At present the role of the market today is very important. To reduce the cost of goods, industrial enterprises that produce goods for the process of mass production with machines that can produce large quantities of goods are probably more than is necessary with a relatively short time. A market for goods produced is related to the survival of the company. In the market for producers and consumers to meet and communicate. With the auction mechanism of market producers (supply) and the product through the market mechanism is also a consumer of a request (demand). The existence of the action of supply and demand can lead to price compete with prices and lead to the purchase and sale. Buying and selling will result in benefits in order to cover production costs and increase the capital of the company.

With their profits on the market, companies can ensure business continuity. Instead, the company also markets fail. The ability of the company is not determined by the amount of capital per se, but rather is determined by the existence of markets for manufactured products. Market development is still in line with the development community. In the capital, such as traditional markets have started slowly and moved and replaced by modern markets. In the picture below to see examples of traditional markets and modern markets.

With this understanding of the image is the overall market demand and supply will be something of goods and services. This understanding can be extended to re-enter the market of concrete and abstract. Concrete market is a specific place where sellers and buyers meet to offer each other. Abstract market is a meeting where each activity, whether directly or indirectly a party determines the price. The term of the current market becomes more widely without reducing the importance of the meeting place between the seller and buyer. In the next frame rate the use of the word Hero supermarket, supermarkets Tip Top, Hypermart, Indomart, and others. Mart is the market average. In a broader discussion of science in marketing, said the market may also be interpreted as a consumer market.

Market Types

Given the vast market, the market share based on a variety of sizes as follows: Based on the size of the geographic area, divided into:

• local market

The definition of local markets is a meeting of supply and demand for goods and services to local importance. The products available on the market is usually very limited and to meet local needs.

• Regional Market

The definition of regional markets is supply and demand for goods and services where the existing products on the market to meet the needs of local or regional areas. For example, demand and supply of sago flour as the staple food is mainly in the Moluccas. So there are regional markets sago in the Moluccas and the surrounding region.

• International Market

International markets or global markets is the demand and supply various products and services produced by a country to be marketed to other countries. Examples Indonesia produces spices, oils, sculptures and many other countries offer. Conversely Indonesia much of the purchase of electronic goods and machinery to meet domestic needs.

Based on the measurement time can be divided into:

• Daily Market

In this type of market equilibrium between demand and supply are temporary and short term so that the number of available items and a bit limited to this single day. In this market there is no possibility to expand the number of properties on the market.

• Market at Short Term)

In this market there are opportunities to increase the number of traded goods. However, the limited inputs available.

• Long Term Market

In the long term corporate market run may be faced with additional requirements as they may reorient their production by altering the amount of production equipment to meet market demand.

On the basis of their activities:

• The Market for Goods

The definition of the goods market is a meeting place of demand and supply of goods. With a growing population and the means to meet the needs of the market is very diverse products, such as markets for fruits, vegetables, books, markets, markets for electronic goods and so on.

• Market power

The definition of labor market demand and supply of labor. As we know the Indonesian labor demand in the Middle East is very high, so many companies in the distribution of foreign workers. Transactions between the recruitment company in Indonesia with recruitment of manpower in the Middle East is the labor market.