By distributing goods from producers to consumers, members perform the functions of several channels and the main stream of activities involved in marketing as follows:

1. Gathering information

The collection and dissemination of marketing research on consumers, competitors, and the power or market participants were also current and potential marketing environment.

2. Promotion

Development and dissemination of information about convincing bid to attract buyers.

3. Negotiation

Efforts to reach an agreement on price or a question that allows the emergence of transferring other assets.

4. Order

Communication Return to convey information of interest to bribe members of distribution channel.

5. Funding – Expenditure

Efforts to obtain and allocate funds to cover the cost of inventory costs at the different distribution channels.

6. The Estimation of Risk in Decision Making

Risk assessment in decision making is crucial in the choice of distribution system.

7. Physics Owner

Set the order of storage and transfer of material goods and raw materials to final consumer.

8. Payment

Payment of invoices by the bank.

9. Title

Actual removal of property from one party to another.