Brokers and agents are intermediaries that serve only to facilitate transactions between sellers and buyers, so goods sold does not belong to them. Usually, they also specialize in certain products and customers.

Broker

The brokerage is the main function is to bring sellers and buyers and help facilitate the negotiation process. For the job they get a commission from the party who hired. As part of this work has subsequently sold the broker is aware of what is needed for buyers and suppliers that provide products needed. Brokerage services are widely used by the manufacturer of seasonal products (such as vegetables and fruits) and real estate.

Agent

An intermediary who represented the seller or buyer in the transaction and this working relationship with customers is more permanent than a broker. There are several kinds of agents, namely:

Agent Representatives of the Manufacturer

The broker who has worked for several producers and handle products that are not competing against each other (which can also be complementary) within an area covered by a particular treaty. Manufacturer’s agent is usually used extensively to sell several types of consumer and industrial products such as automotive, footwear, computers, jewelry and more. Usually they are used if the company could not afford their own sales force, the company wants to introduce a new product, or want to enter new markets.

Sales Agent

The broker is authorized to sell all products of a company. The Authority will also include responsibility for all marketing functions from the manufacturer. Sales agent is often found in small enterprises in the textile, food, clothing and home furnishings.

Purchasing Agent

The agent who makes a purchase, acceptance, control, storage and delivery of goods to customers.

Commission Officers

The broker who handled the goods are sent to their manufacturer, sell and distribute the proceeds (less commissions and certain costs) to producers. They are widely used to market products of agricultural products.

Auction Companies

Auction companies are companies that offer a place for sellers and buyers to meet and conduct transactions and to provide physical facilities for the display of selling product.